Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.
The Chinese character 西, pronounced ‘xi’ was used in design and a relevant pattern was created. This traditional seal character provides a powerful, yet delicate, impression. The visuals reflected the combination of tradition and modernity. In addition, the image of sunrise embodies Chinese aesthetics. For the mascot, limbs were added to make it vivid. The use of eyes is also of Eastern beauty, emphasizing the origin of culture. As such, 西泠君 ‘xi lin jun’, the humble, friendly and lovely mascot was presented.Learn More