Tigi Digital transformation

Web Design Award Winner.
Awarded for Good Website and Web Design.

Tigi Digital transformation
by Fayssal Loussaief

  • Awarded April 15, 2016
  • CLIENT: Unilever UK TIGI
  • 44.354
One of the most iconic entities in hair fashion is about to take a brave step into digital relevancy. The redevelopment of the Professional dot com and Tigi Colour Copyright ranges was managed by combining bespoke content, created by the artists, the involvement of contemporary photographers and yet unseen design expressions in digital. Fine, but sharp contrasts between techniques and craft. Finally guiding Tigi through a healthy step by step approach into true digital transformation from 0 to 100.

One of the most iconic entities in hair fashion is about to take a brave step into digital relevancy. The redevelopment of the Professional dot com and Tigi Colour Copyright ranges was managed by combining bespoke content, created by the artists, the involvement of contemporary photographers and yet unseen design expressions in digital. Fine, but sharp contrasts between techniques and craft. Finally guiding Tigi through a healthy step by step approach into true digital transformation from 0 to 100.

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Good  Design

Tigi Digital transformation

Good Design

Great Design by Shunji Yamanaka & fuRo

Tigi Digital transformation

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Tigi Digital transformation

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Tigi Digital transformation

CanguRo Mobility Robot Image

Tigi Digital transformation

Tigi Digital transformation

Fayssal Loussaief

Designer of Tigi Digital transformation


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