Lay's Summer Days Ltd Edition Packaging Food Packaging

Lay's Summer Days Ltd Edition Packaging Food Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2016
• CLIENT: PepsiCo Design & Innovation
• 217.991

PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.