SugarLady Ladies Apparel Popup Store

SugarLady Ladies Apparel Popup Store
by Tomohiro Katsuki

• Awarded April 15, 2017
• CLIENT: PRISM DESIGN
• 19.454

SugarLady is a pop-up store interior created for a ladies apparel brand in Shanghai, China. The sugar crystal is used as the main theme, linking the interior to the name of the brand. Each display cell is built from a steel frame covered with an industrial nylon sheet. LED panels of 600 by 600 millimetres light the cells from within, so every unit glows softly. The cells are simple and light, so they can be assembled, moved and recombined in many arrangements. The total area is 6 by 10 metres and includes a fitting room.