5 Principles Sweets and Candy

Packaging Design Award Winner.
Awarded for Good Packaging Design.

5 Principles Sweets and Candy
by Anton Shlyonkin

  • Awarded April 15, 2017
  • CLIENT: Tasty Help
  • 18.465
The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series

The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series

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Good  Design

5 Principles Sweets and Candy

Good Design

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5 Principles Sweets and Candy

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5 Principles Sweets and Candy

5 Principles Sweets and Candy

Anton Shlyonkin

Designer of 5 Principles Sweets and Candy


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