Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.
This tea collection design incorporates the concept of Chinese zodiac and horoscopes with a bilingual brand identity, that helps to promote this Chinese cultural tradition to the worldwide people through a different approach and tone of voice. The graphic style of western chinoiserie willow pattern has been manipulated with the eastern Chinese papercutting zodiac character, that creating a visual identity which is related to tea and zodiac lucky flower.
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