ZeSoup Instant cream soups

ZeSoup Instant cream soups
by Elvira Firsova

• Awarded April 15, 2018
• CLIENT: ZeSoup
• 16.112

Quzend studio team had a goal to create a packaging for instant soups saying that it is a natural product, as well as very tasty and healthy soups. As this is the first batch of soups to be produced and it should attract attention, the emphasis was on color solutions. Each main shade completely repeats the color of the product, and the black background of the package intensifies this effect of brightness showing it in contrast. On the cover there is a minimum of information to attract the client with a sense of taste and beauty of the product.