K & Q Chess stick cake packaging

K & Q Chess stick cake packaging
by Kazuaki Kawahara

• Awarded April 15, 2018
• CLIENT: Latona Marketing Inc.
• 22.004

This is a packaging design for baked goods (stick cakes, financiers). With a length to width ratio of 8:1, the sides of these sleeves are extremely long and are covered in a checkerboard pattern. The pattern continues onto the front, which also features a centrally located window through which the contents of the sleeve can be seen. When all eight sleeves contained in this gift set are aligned, the beautiful checkered pattern of a chessboard is revealed. K&Q makes your special occasion as elegant as the tea time of a king and queen.