Miller's Batch Brand Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2018
- CLIENT: PepsiCo Design & Innovation
- 71.759
Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.
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