Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans
by PepsiCo Design and Innovation

Awarded April 15, 2018
CLIENT: PepsiCo Design & Innovation
185.318

The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.

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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

PepsiCo Design and Innovation

Designer of Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans

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Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans