Maker Oats Brand Packaging

Maker Oats Brand Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2018
• CLIENT: pepsiCo Design & Innovation
• 20.253

The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.