Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign
by PepsiCo Design & Innovation

• Awarded April 15, 2018
• CLIENT: PepsiCo Design & Innovation
• 59.713

The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.