Packaging Design Award Winner.
Awarded for Good Packaging Design.
To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique and memorable product design. The team wanted to create something truly new, memorable and authentically relevant to our brand purpose while celebrating the blockbuster film. A magnetic carton with fully printed, HiLight Smart LED lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed mask.Learn More