Iridescent Oolong Tea

Iridescent Oolong Tea
by CHIEH YU CHIANG

• Awarded April 15, 2020
• CLIENT: PIN SHIANG TEA CO.,LTD
• 2.215

This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.