Akimbo Coffee Beer Beverage

Akimbo Coffee Beer Beverage
by Wen Liu

• Awarded April 15, 2020
• CLIENT: Shenzhen Akimbo Brand Operation Management Co., Ltd.
• 15.839

Akimbo Coffee Beer is a packaging design for two craft coffee beers created through a partnership between a coffee brand and a brewery. The beers are sold in aluminum cans, and the outer box measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. A hand-painted illustration and a retro hand-drawn font give the cans a relaxed and refreshing character. The illustration shows the mascots of both brands surfing at the seaside. The design addresses young consumers and states clearly that the drink is alcoholic.