Yedao Lugui Baijiu Beverage

Yedao Lugui Baijiu Beverage
by Wen Liu

• Awarded April 15, 2020
• CLIENT: HAINAN YEDAO LIQUOR DEVELOPEMT CO.,LTD
• 28.833

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.