Doоlot Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Doоlot Brand Identity
by Timur Sharapiev

Awarded April 15, 2020
CLIENT: Sharapiev Timur
10.815

Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.

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Doоlot Brand Identity

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Timur Sharapiev

Designer of Doоlot Brand Identity

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Doоlot Brand Identity