Wiseman Beer Beverage

Wiseman Beer Beverage
by Wen Liu

• Awarded April 15, 2020
• CLIENT: SHENZHEN ORACLE CREATIVE DESIGN CO., LTD
• 31.519

Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.