Borboleta Brand System

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Borboleta Brand System
by Juan Eugenio Mallo Camera

Awarded April 15, 2020
CLIENT: BALKO ARGENTINA S.A.
45.227

Borboleta is a brand system created for two gas station networks that belong to the same owner group in Brazil. Dislub operates in the northeast and Equador operates in the north, and both networks keep their own names. A shared symbol in the shape of a butterfly links the two brands. The butterfly refers to transformation and renewal, and its outline also recalls the silhouette of the Brazilian territory. Three colors are used, one for each company and a third color for their union. The logo is built on a module-based grid.

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