The Botanic Raw Honey

The Botanic Raw Honey
by Zanas Karenauskas

• Awarded April 15, 2020
• CLIENT: Lithuanian local bee farm Honey Moon
• 33.711

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.