Ccpuerh Packaging Design

Ccpuerh Packaging Design
by Somethink Brand

• Awarded April 15, 2020
• CLIENT: ccpuerh
• 11.838

Ccpuerh Tea is a packaging design for a range of pressed and loose teas. The container is a round aluminium can with an electroplated gold lid, a bronzed pattern and silk-screened text. The can measures 80 mm in diameter, with a body height of 70 mm and a lid height of 10 mm. Three printed shapes, round, prismatic and triangular, mark small round tea, small square tea and loose tea. Different can colours indicate different stages of tea maturity, so buyers can identify each product quickly. The design gives traditional tea a simple and modern look.