Psiloreitis Soft Drink Gazoza
by Antonia Skaraki
- Awarded April 15, 2021
- CLIENT: Psiloreitis
- 18.362
Psiloreitis is a limited edition packaging design for a Gazoza soft drink. The packaging marks seventy years of production. Each label refers to a different decade, from the 1950s to the 2010s, using patterns linked to the fashion, music and technology of each period. The designs are arranged as modern patchworks of colour and shape. The bottle is made of glass and the label is a paper sleeve, selected as an environmentally friendly solution. Each bottle has its own style, so the full range can be collected.
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