Jane Foldable Phone Packaging

Jane Foldable Phone Packaging
by Ethan Zhang

• Awarded April 15, 2020
• CLIENT: RRD Lab 2064
• 9.744

Jane is a packaging design for a foldable mobile phone. The design references bamboo and wooden slips, an ancient Chinese book form, and uses traditional Chinese letterforms. The box is made entirely of special paper with a wood and fabric texture, without plastic or other materials. The user manual wraps around the outer surface and is held in place by magnets. The manual can be detached and rolled up. The box opens with a tab, and the products inside are arranged in separate layers. The packaging measures 198 by 192 by 47 millimeters.