Status Audio Brand Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Status Audio Brand Identity
by Ryan Paonessa

Awarded April 15, 2020
CLIENT: Ryan Paonessa Design
12.360

Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.

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