Hak Hi Kong Yong An Harbor Rebranding

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Hak Hi Kong Yong An Harbor Rebranding
by Shih-Pei Huang

  • Awarded April 15, 2020
  • CLIENT: National Yunlin University of Science and Technology
  • 7.038
The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.

The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.

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Good  Design

Hak Hi Kong Yong An Harbor Rebranding

Good Design

Great Design by Shunji Yamanaka & fuRo

Hak Hi Kong Yong An Harbor Rebranding

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Hak Hi Kong Yong An Harbor Rebranding

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Hak Hi Kong Yong An Harbor Rebranding

CanguRo Mobility Robot Image

Hak Hi Kong Yong An Harbor Rebranding

Hak Hi Kong Yong An Harbor Rebranding

Shih-Pei Huang

Designer of Hak Hi Kong Yong An Harbor Rebranding


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