HanKkeut Brand Identity

HanKkeut Brand Identity
by VISANG

• Awarded April 15, 2020
• CLIENT: Visang
• 49.912

HanKkeut is a brand identity for a series of grade school textbooks developed through collaboration between students and teachers. The brand objective is an all-in-one connection in learning. The cover graphic uses a connected stroke that emanates from the brand identity image to express a sense of ascension. The same stroke is applied to all HanKkeut books to create a consistent visual feature. Vivid colors, embossed textures and holographic stickers are used on the covers. Different age levels are distinguished by different cover colors.