Bomapp Brand Identity Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Bomapp Brand Identity Design
by Taiyoon Lee

Awarded April 15, 2020
CLIENT: Bomapp
19.126

Bomapp is a brand identity design created for an insurance technology company. The name Bomapp combines boheom, the Korean word for insurance, with the word map. The symbol, the motif graphics and the overall design convey the idea of embrace, which strengthens the brand identity. The logotype includes the letter B, drawn to reflect the golden ratio. The precise geometry is used to express trust and professionalism, the core values of the insurance industry. The logo appears in a single color, blue or white, depending on the background.

Learn More