Two spoons of sugar Sugarcubes

Culinary Art Design Award Winner.
Awarded Iron for Good Food, Beverage and Culinary Arts Design.

Two spoons of sugar Sugarcubes
by Stav Axenfeld

  • Awarded April 15, 2012
  • CLIENT:
  • 6.907

Having tea or drinking coffee is not just for quenching once thirst. It is a ceremony of indulging and sharing. Adding sugar to your coffee or tea could be as easy as you remember the Roman Numerals! Whether you need a single spoon of sugar or a two or three, you just have to pick one of the three numerals made from sugar and pop it in your hot/cold beverage. A single action and your purpose is solved. No spoon, no measurement, it gets that simple.

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Two spoons of sugar Sugarcubes

Good Design

Great Design by Stav Axenfeld

Two spoons of sugar Sugarcubes

Great Design by Stav Axenfeld

Inspirational Sugarcubes Design

Two spoons of sugar Sugarcubes

Inspirational Sugarcubes Design

Two spoons of sugar Sugarcubes Image

Two spoons of sugar Sugarcubes

Two spoons of sugar Sugarcubes Image

Two spoons of sugar Sugarcubes

Stav Axenfeld

Designer of Two spoons of sugar Sugarcubes


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Interview with Stav Axenfeld on Two spoons of sugar Sugarcubes

What is the main principle, idea and inspiration behind your design?
Two spoons of sugar inspired from the moment when you are being asked for the amount of sugar you usually put in your coffee. The sugar cubes at the shape of Roman numbers, each sugar cubes consist one, two or three sugar spoons. The sugar cubes comes in white and Demerara Sugar.
How long did it take you to design this particular concept?
The project started in April and finished in August 2008 in israel, and was exhibited in Tokyo designers week 2011, as part of the designboom mart.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Most of my inspiration comes from Language, and every day situations. This phrase " two spoons of sugar" is very common. I had the idea and decided to pursuit my inspiration.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
the sugar cubes isn't produced or used yet' but I would like it to be. meanwhile it is still home made sugar cubes.
How did you come up with the name for this design? What does it mean?
The name of the product comes from a very common israeli figure of speech.
Any other things you would like to cover that have not been covered in these questions?
The first sketches of "Two spoons of sugar" were made in the shape of regular numbers and not roman numbers. However the cubes' size and amount of sugar wasn't constant, Therefore I decided to change the shape in to roman numbers.

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