commod – Feines in Holz Stationery

Graphic Design Award Winner.
Awarded Silver for Good Graphics and Visual Communication Design.

commod – Feines in Holz Stationery
by Jens Lattke

  • Awarded April 15, 2012
  • CLIENT: Lattke und Lattke
  • 7.393

„commod“ is specialised in interior work. True to the motto “fine wooden commodities” the company realises especially highly exclusive residential projects. The stationery was to meet this claim. A reduced but playful layout has been realised using especially blended colour. The stationery reflects the firm’s style as well as its ideology to use only the most precious material: The paper is made of 100 percent cotton, the envelopes of real wooden veneer. The business cards “embody” the companies’ slogan by creating a 3-dimensional room containing typical wooden products.

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commod – Feines in Holz Stationery

Good Design

Great Design by Jens Lattke

commod – Feines in Holz Stationery

Great Design by Jens Lattke

Inspirational Stationery Design

commod – Feines in Holz Stationery

Inspirational Stationery Design

Commod – Feines in Holz Stationery Image

commod – Feines in Holz Stationery

Commod – Feines in Holz Stationery Image

commod – Feines in Holz Stationery

Jens Lattke

Designer of commod – Feines in Holz Stationery


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Interview with Jens Lattke on commod – Feines in Holz Stationery

What is the main principle, idea and inspiration behind your design?
The main idea of our design was to make the haptical work of our client visible and tangible in his stationary. We wanted to get across his love for detail, his amazing solutions, the extraordinary materials he is working with.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our client’s claim is „Fine wooden commodities“. He is a luxury carpenter. The original German claim is a word play that means „fine things made of wood“ but could also be read as „fine things within wood“. We wanted to reflect this ambiguousity in his stationary. We wanted to achieve that those who received his business cards would remember him – even if they met for only a few minutes.
What are your future plans for this award winning design?
We plan to adapt the idea of the stationary design to a corporate book.
Who is the target customer for his design?
The target customer are builder-owner (private and corporate) as well as architects and designers.
What sets this design apart from other similar or resembling concepts?
The design is special because of ist three dimensions, the materials being used, and because of ist sophisticated and clean but still warm look. The colour had been designed especially fort his artwork.
How did you come up with the name for this design? What does it mean?
As mentioned, the claim „Fine wooden commodities“ is a wordplay in its original German version and means „fine things made of wood“ but could also be read as „fine things within wood“.
What is the most unique aspect of your design?
It is reduced and clear but still warm and it perfectly links form and meaning.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
I collaborated with a very talented and creative graphic designer colleague: Kerstin Hlava-Landeck.
What are some of the challenges you faced during the design/realization of your concept?
It was not easy to find the right colour that was plain and warm at the same time. So we ended up to have a colour blended that fit our needs. This took a bit of patience.
How did you decide to submit your design to an international design competition?
We wanted to give our client an international platform to make his name known to international designers and architects.

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