Toy Design Award Winner.
Awarded for Good Toy, Games and Hobby Products Design.
Minimals are an adorable line of modular animals characterized by the use of primary color palette and geometric shapes. The name derives, at a time, from the word "Minimalism" and the contraction of "Mini-Animals". Certainly, they're set out to expose the essence of toyness through eliminating all non-essential forms, features and concepts. Together, they create a pantone of colors, animals, clothes and archetypes, encouraging people to choose the character they identify themselves with.Learn More