Segmentation Showroom, Retail

Interior Design Award Winner.
Awarded Golden for Good Interior Space and Exhibition Design.

Segmentation Showroom, Retail
by Ayhan Güneri

  • Awarded April 15, 2013
  • CLIENT: EUROMAR İÇ VE DIŞ TİCARET LTD.STİ
  • 8.019

The shoes that manufacture with natural leather and ecological bases, are exhibited in the space. Stone of creek that slice aligned on net create floor covering. Sewing panels that imitate buffalo leather, create moduls of wall. Disaggregated bamboo ulf maritz papers create the walls. At the same time, ovoid form American tickory wooden boards wrap the space all around.

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Good  Design

Segmentation Showroom, Retail

Good Design

Great Design by Ayhan Güneri

Segmentation Showroom, Retail

Great Design by Ayhan Güneri

Inspirational Showroom, Retail Design

Segmentation Showroom, Retail

Inspirational Showroom, Retail Design

Segmentation Showroom, Retail Image

Segmentation Showroom, Retail

Segmentation Showroom, Retail Image

Segmentation Showroom, Retail

Ayhan Güneri

Designer of Segmentation Showroom, Retail


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Interview with Ayhan Güneri on Segmentation Showroom, Retail

What is the main principle, idea and inspiration behind your design?
Inspiration of this design by using requirement of simulating was determined as an important starting point for the people whose work life is in offices and meetings, whose night life is in organizations and social activities.
What has been your main focus in designing this work? Especially what did you want to achieve?
This Project aims to focus that elegant life style of displayed products.
What are your future plans for this award winning design?
We aim to promote Project, the awards and A’ Design Award in Turkey.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Fictionalised on client demand and product specifications. Examining the specific philosophies of the company and product, then produced as a design.
What sets this design apart from other similar or resembling concepts?
The design philosophy oriented the company, the product, the user. The design has the unique atmosphere and story. To be a wholewith the choice of materials
Which design tools did you use when you were working on this project?
Phase of Project; sketches, CAD programs, 3D animation programs, graphic programs, 1/1 partial model Phase of production; traditional production methods and CAD-CAM technology.
What is the role of technology in this particular design?
Utilized all the technological means, beginning of the Project until the end of production. . To be able to express the specified styles, different manufacturing methods, technologies and materials used and all spaces are progression of continuum with used style.
What are some of the challenges you faced during the design/realization of your concept?
During the realization of the Project was needed in solving variety of problems. Primarily, manufactures that were both in construction area and workshops, bringing together in disciplinary, was an important problem for the project. The other problem was that difficulty of applying the manufactures within the budget. And the other one was that difficulty of ending of showroom and building at the same time.
How did you decide to submit your design to an international design competition?
My friends, who are architect that work in Turkey, said that the Project is different and this statement was being my source of inspiration.
What did you learn or how did you improve yourself during the designing of this work?
Every Project we have new lines, new materials, new manufacturing methods in principle to use the set we have gain experience during the design and production of Project.

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