ZEUS The package design of chewing gum

Packaging Design Award Winner.
Awarded for Good Packaging Design.

ZEUS The package design of chewing gum
by Yoichi Kondo

  • Awarded April 15, 2013
  • CLIENT: LOTTE CO.,LTD.
  • 11.883
Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

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Good  Design

ZEUS The package design of chewing gum

Good Design

Great Design by Shunji Yamanaka & fuRo

ZEUS The package design of chewing gum

Great Design by Shunji Yamanaka & fuRo

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ZEUS The package design of chewing gum

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ZEUS The package design of chewing gum

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ZEUS The package design of chewing gum

ZEUS The package design of chewing gum

Yoichi Kondo

Designer of ZEUS The package design of chewing gum


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