BENT Customizable All-in-One PC

Consumer Electronics Design Award Winner.
Awarded for Good Digital and Electronic Devices Design.

BENT Customizable All-in-One PC
by Vestel ID Team

  • Awarded April 15, 2013
  • CLIENT: Vestel Electronics Co.
  • 9.613
Mass customization does not fit easily as a model within consumer electronics. Four target user groups are defined for customization concept: 1.travel agency-bank-secretary use, 2.office use, 3.home use, 4.retail use. These groups are defined with marketing research on the product. A comprehensive user needs research study is conducted for defining differing and customizable needs of each user group. As a result three main customization items are defined and used for differentiating the product for these user groups: 1.screen sharing 2.screen height adjustment 3.keyboard-calculator combination

Mass customization does not fit easily as a model within consumer electronics. Four target user groups are defined for customization concept: 1.travel agency-bank-secretary use, 2.office use, 3.home use, 4.retail use. These groups are defined with marketing research on the product. A comprehensive user needs research study is conducted for defining differing and customizable needs of each user group. As a result three main customization items are defined and used for differentiating the product for these user groups: 1.screen sharing 2.screen height adjustment 3.keyboard-calculator combination

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Good  Design

BENT Customizable All-in-One PC

Good Design

Great Design by Shunji Yamanaka & fuRo

BENT Customizable All-in-One PC

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

BENT Customizable All-in-One PC

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

BENT Customizable All-in-One PC

CanguRo Mobility Robot Image

BENT Customizable All-in-One PC

BENT Customizable All-in-One PC

Vestel ID Team

Designer of BENT Customizable All-in-One PC


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