The Wave Global trade fair stand designfor Toyota

Interior Design Award Winner.
Awarded for Good Interior Space and Exhibition Design.

The Wave Global trade fair stand designfor Toyota
by Alia Ramadan

  • Awarded April 15, 2014
  • CLIENT: Toyota Motors Europe
  • 9.913
Inspired by the Japanese principle of the "active calm", the design combines rational and emotional elements into one entity. The architecture looks minimalistic and calm from the outside. Still you can feel a tremendous force radiating from it. Under its spell, you curiously glide into the interior. Once inside, you find yourself in a surprising environment bursting with energy and filled with large media walls showing energetic, abstract animations. This way, the stand becomes a memorable experience for visitors. The concept portrays the asymmetrical balance we find in nature and at the heart of Japanese aesthetics.

Inspired by the Japanese principle of the "active calm", the design combines rational and emotional elements into one entity. The architecture looks minimalistic and calm from the outside. Still you can feel a tremendous force radiating from it. Under its spell, you curiously glide into the interior. Once inside, you find yourself in a surprising environment bursting with energy and filled with large media walls showing energetic, abstract animations. This way, the stand becomes a memorable experience for visitors. The concept portrays the asymmetrical balance we find in nature and at the heart of Japanese aesthetics.

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Good  Design

The Wave Global trade fair stand designfor Toyota

Good Design

Great Design by Shunji Yamanaka & fuRo

The Wave Global trade fair stand designfor Toyota

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

The Wave Global trade fair stand designfor Toyota

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

The Wave Global trade fair stand designfor Toyota

CanguRo Mobility Robot Image

The Wave Global trade fair stand designfor Toyota

The Wave Global trade fair stand designfor Toyota

Alia Ramadan

Designer of The Wave Global trade fair stand designfor Toyota


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