KRYSTAL Nature’s Alkaline Water Packaging

Packaging Design Award Winner.
Awarded Silver for Good Packaging Design.

KRYSTAL Nature’s Alkaline Water Packaging
by KRYSTAL Nature's Alkaline Water

  • Awarded April 15, 2014
  • CLIENT: KRYSTAL Nature's Alkaline Water (Krystal Holdings Limited)
  • 10.679

KRYSTAL water epitomizes the essence of luxury and wellness in a bottle. Featuring an alkaline pH value of 8 to 8.8 and a unique mineral composition, KRYSTAL water comes in an iconic square transparent prism bottle which resembles a sparkling crystal, and does not compromise on quality and purity. The KRYSTAL brand logo is subtly featured on the bottle, accentuating an added touch of the luxury experience. In addition to the visual impact of the bottle, the square-shaped PET and glass bottles are recyclable, optimizing packaging space and materials, thus lower the overall carbon footprint.

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Good  Design

KRYSTAL Nature’s Alkaline Water Packaging

Good Design

Great Design by KRYSTAL Nature's Alkaline Water

KRYSTAL Nature’s Alkaline Water Packaging

Great Design by KRYSTAL Nature's Alkaline Water

Inspirational Packaging Design

KRYSTAL Nature’s Alkaline Water Packaging

Inspirational Packaging Design

KRYSTAL Nature’s Alkaline Water Packaging Image

KRYSTAL Nature’s Alkaline Water Packaging

KRYSTAL Nature’s Alkaline Water Packaging Image

KRYSTAL Nature’s Alkaline Water Packaging

KRYSTAL Nature's Alkaline Water

Designer of KRYSTAL Nature’s Alkaline Water Packaging


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Interview with KRYSTAL Nature's Alkaline Water on KRYSTAL Nature’s Alkaline Water Packaging

What is the main principle, idea and inspiration behind your design?
KRYSTAL is luxurious bottled alkaline water produced for the most discerning and health conscious customers. The bottle design is rooted in our understanding of consumer’s desire for luxurious and healthy lifestyle. KRYSTAL comes in an iconic square transparent prism bottle which resembles a sparkling crystal, and does not compromise on quality and purity. The bottle design magnifies and accentuates the pristine pureness and crystal clear quality of KRYSTAL water, giving an added touch of elegance.
What has been your main focus in designing this work? Especially what did you want to achieve?
The bottle design combines aesthetics, functionality and environmental friendliness. The transparent and square PET bottle design of KRYSTAL water, with its smooth rounded edges, is visually striking and is easy to hold. In addition, the square-shaped bottle design is recyclable, optimizes packaging space and materials, thus lowers the overall carbon footprint.
What are your future plans for this award winning design?
The bottle design combines aesthetics, functionality and environmental friendliness. We will look for strategic partnership with local artists and NGOs to encourage re-use of bottles for community programmes and art installations.
Who is the target customer for his design?
KRYSTAL is a luxurious bottled alkaline water produced for the most discerning and health conscious customers. The bottle design magnifies and accentuates the pristine pureness and crystal clear of water. The elegant bottle is the perfect complement to luxury lifestyle.
What sets this design apart from other similar or resembling concepts?
We believe that the key differentiation is our commitment in producing the bottle design that combines aesthetics, functionality and environmental friendliness.
How did you come up with the name for this design? What does it mean?
KRYSTAL is sourced from the pristine Lesser Khingan Mountains on the Chinese-Siberian frontier. The water is filtered through layers of volcanic, natural mineral rock, before reaching the Beian aquifer which is buried hundreds of meters below the Earth’s crust, serving as a fresh alkaline water cavern has been undiscovered for thousands of years. According to Dr Michael Mascha, a world renowned sommelier, KRYSTAL is graded “Superior” in terms of virginality (purity). As such, our bottle design magnifies and accentuates the pristine pureness and crystal clear quality of KRYSTAL water, giving an added touch of elegance.

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