Pharmacy Gate 4D Corporate Architecture Concept

Interior Design Award Winner.
Awarded Silver for Good Interior Space and Exhibition Design.

Pharmacy Gate 4D Corporate Architecture Concept
by Peter Stasek Architect

  • Awarded April 15, 2014
  • CLIENT: Abbott - A Promise for Life
  • 9.556

The creative concept is based on the combination of material and immaterial components, which together create a media platform. The centre point of this platform is characterized by an oversized bowl as a symbol for an abstract alchemy goblet above which a holographic diagram of a floating DNA strand is projected. This DNA hologram, which in fact represents the slogan „A Promise for Life“, rotates slowly and suggests the easiness of life of a symptom-free human organism. The rotating DNA hologram not only represents the flow of life but also the relationship between light and life itself.

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Pharmacy Gate 4D Corporate Architecture Concept

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Great Design by Peter Stasek Architect

Pharmacy Gate 4D Corporate Architecture Concept

Great Design by Peter Stasek Architect

Inspirational Corporate Architecture Concept Design

Pharmacy Gate 4D Corporate Architecture Concept

Inspirational Corporate Architecture Concept Design

Pharmacy Gate 4D Corporate Architecture Concept Image

Pharmacy Gate 4D Corporate Architecture Concept

Pharmacy Gate 4D Corporate Architecture Concept Image

Pharmacy Gate 4D Corporate Architecture Concept

Peter Stasek Architect

Designer of Pharmacy Gate 4D Corporate Architecture Concept


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Interview with Peter Stasek Architect on Pharmacy Gate 4D Corporate Architecture Concept

What is the main principle, idea and inspiration behind your design?
The project “Pharmacy Gate 4D” represents an intermediary architectural concept for the entrance hall of the German branch of a global US-based pharmaceutical company. “Pharmacy Gate 4D” was created in dependence on the company slogan „A Promise for Life“ and thus is able to express this company feature in the form of corporate architecture, amongst others with the aid of holographic projection.
What has been your main focus in designing this work? Especially what did you want to achieve?
The creative concept is based on the combination of material and immaterial components, which together create a media platform. The centre point of this platform is characterized by an oversized bowl as a symbol for an abstract alchemy goblet above which a holographic diagram of a floating DNA strand is projected. This DNA hologram, which in fact represents the slogan „A Promise for Life“, rotates slowly and suggests the easiness of life of a symptom-free human organism. The rotating DNA hologram not only represents the flow of life but also the relationship between light and life itself. In the background of this bowl, an additional symbol of human life appears, a human face in the form of the 3D sculpture „Nemo“. This scenario is framed by organically shaped wall coverings with perforations in the form of abstract organic structures.
What are your future plans for this award winning design?
The basic idea of this concept is based on the connection between the material and immaterial components. Here holography serves as a continuation of the already materialized forms into the virtual. All parts should be perceived as an inseparable whole.
What made you design this particular type of work?
ABBOTT is one of the largest medical companies in the world with enormous development potential. The slogan of the company "A Promise for Life", stands for all innovative solutions that help people lead a fulfilling life. This type of research is shown in our design in the form of an abstracted cup with a rotating holograph of a DNA strand above it.
Where there any other designs and/or designers that helped the influence the design of your work?
With the development of holography design have helped: Mr. Alexey Porollo, Department of Environmental Health, University of Cincinnati, USA Mrs. Linda Law, Executive Director of the Center for 4D Arts, New York, USA
How did you come up with the name for this design? What does it mean?
"Pharmacy Gate 4D" represents the continuous transition from the tangible (already existing) to the imaginary world of future developments.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
Mr. Alexey Porollo, Department of Environmental Health, University of Cincinnati, USA Mrs. Linda Law, Executive Director of the Center for 4D Arts, New York, USA

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