A-maze Knifeblock

Kitchenware Design Award Winner.
Awarded Silver for Good Bakeware, Tableware, Drinkware and Cookware Design.

A-maze Knifeblock
by shakes bkk

  • Awarded April 15, 2014
  • CLIENT: SNF a brand by WIKO Cutlery
  • 5.897

The a-maze knife block design aims to stimulate our mental and visual senses equally. The way it stores and organizes knives is uniquely inspired by the childhood game that all of us are familiar with. Merging aesthetics and functionality together perfectly to serve its purpose, a-maze more importantly builds a connection with us that evokes emotions of curiosity and fun. Pure in its form a-maze lets us revel in its simplicity that does so much more with less. It’s because of this that a-maze makes for an authentic product innovation with an unforgettable user experience and a look to match.

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A-maze Knifeblock

Good Design

Great Design by Shakes bkk

A-maze Knifeblock

Great Design by Shakes bkk

Inspirational Knifeblock Design

A-maze Knifeblock

Inspirational Knifeblock Design

A-maze Knifeblock Image

A-maze Knifeblock

A-maze Knifeblock Image

A-maze Knifeblock

shakes bkk

Designer of A-maze Knifeblock


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Interview with shakes bkk on A-maze Knifeblock

What is the main principle, idea and inspiration behind your design?
When designing a-maze I first wanted to tackle problems of hygiene and secondly problems of space. Most knife blocks I had come across were extremely large for the storage they offered. Inspired by the variable widths of knives I drew blocks for each of them and realized that I could configure them in this maze which then led me to creating the final a-maze Design.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to create a really simple, innovative yet visually interesting design piece. It was imperative that SNF's first product would create enough hype to support SNF's design led brand vision. That's why a-maze had to create a unique stand in the world of knife blocks.
What are your future plans for this award winning design?
a-maze will become SNF's flagship design and the inspiration to new additions for the SNF range. There are plans to refine the Design further such as a slanted option and additional shapes.
How long did it take you to design this particular concept?
We worked on a-maze's concept for about one month with three months in production development before our first safety passing working prototype was finished.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
a-maze was designed as a pitch to WIKO cutlery. We followed our own brief and our own insight to come up with a range of various knife blocks with a-maze catching the eye of WIKO's founder Jonathan Lo who then supported its development and our current working relationship on developing the SNF brand.
What sets this design apart from other similar or resembling concepts?
a-maze is extremely compact in comparison to other knife blocks. It also stores knives in a very organized way despite its unique looks.
How did you come up with the name for this design? What does it mean?
The name was really part of the Design and became of full meaning when the Design was finished.
What are some of the challenges you faced during the design/realization of your concept?
One of the challenges was to make the Design drop-proof from a standard table counter. This requires the change from an originally slanted version to a straight up Design.
How did you decide to submit your design to an international design competition?
I came across the A’Design award by looking up another Designer who was affiliated with it.
What did you learn or how did you improve yourself during the designing of this work?
Being one of my first commercially successful Designs, a-maze has launched an array of new ideas for me and injected me with more confidence in my Design style and belief.

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