Cavendish & Harvey Fudge and Toffe

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Cavendish & Harvey Fudge and Toffe
by Bettina Gabriel

  • Awarded April 15, 2014
  • CLIENT: gabriel design team
  • 11.277
The balancing act between tradition and modernity. The target was to design an unique product range for an innovative company that reconstitutes itself as a manufacturer of high quality confectionary. The solution is a lavishly packaged and printed with hot foil and a noble high-glossy finish. The photo concept was inspired by the style of classic pralinés. The younger and more modern target group will be addressed by the colors and a loosened typography. The gabriel design team has mastered the balancing act and the client is pleased with rising sales.

The balancing act between tradition and modernity. The target was to design an unique product range for an innovative company that reconstitutes itself as a manufacturer of high quality confectionary. The solution is a lavishly packaged and printed with hot foil and a noble high-glossy finish. The photo concept was inspired by the style of classic pralinés. The younger and more modern target group will be addressed by the colors and a loosened typography. The gabriel design team has mastered the balancing act and the client is pleased with rising sales.

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Bettina Gabriel

Designer of Cavendish & Harvey Fudge and Toffe


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