Williamson Tea Elephant Caddies Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Williamson Tea Elephant Caddies Packaging
by Springetts Brand Design

  • Awarded April 15, 2015
  • CLIENT: Williamson Fine Teas Limited
  • 109.157
Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

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Good  Design

Williamson Tea Elephant Caddies Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Williamson Tea Elephant Caddies Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Williamson Tea Elephant Caddies Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Williamson Tea Elephant Caddies Packaging

CanguRo Mobility Robot Image

Williamson Tea Elephant Caddies Packaging

Williamson Tea Elephant Caddies Packaging

Springetts Brand Design

Designer of Williamson Tea Elephant Caddies Packaging


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