Kaleido Mall Logo

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Kaleido Mall Logo
by Dongdao Creative Branding Group

  • Awarded April 15, 2016
  • CLIENT: Kaleido Mall
  • 17.609
The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In this design, the designers used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek kalos (beautiful, beauty) and eidos (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.

The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In this design, the designers used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek kalos (beautiful, beauty) and eidos (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.

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Kaleido Mall Logo

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Kaleido Mall Logo

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Dongdao Creative Branding Group

Designer of Kaleido Mall Logo


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