Lay's Summer Days Ltd Edition Packaging Food Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Lay's Summer Days Ltd Edition Packaging Food Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2016
  • CLIENT: PepsiCo Design & Innovation
  • 205.593
PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.

PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack on shelf and meaningful connections with consumers.

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Good  Design

Lay's Summer Days Ltd Edition Packaging Food Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Lay's Summer Days Ltd Edition Packaging Food Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Lay's Summer Days Ltd Edition Packaging Food Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Lay's Summer Days Ltd Edition Packaging Food Packaging

CanguRo Mobility Robot Image

Lay's Summer Days Ltd Edition Packaging Food Packaging

Lay's Summer Days Ltd Edition Packaging Food Packaging

PepsiCo Design & Innovation

Designer of Lay's Summer Days Ltd Edition Packaging Food Packaging


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