Okhota Strong Beer Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Okhota Strong Beer Packaging
by Uniqa Creative Engineering

  • Awarded April 15, 2018
  • CLIENT: Uniqa Creative Engineering
  • 10.745
The idea behind this redesign is to show product's high ABV via visually recognizable firm material – corrugated metal. Corrugated metal embossing becomes the main motif for glass bottle while making it tactile and easy to hold. Graphic pattern resembling corrugated metal is transferred onto aluminum can complemented by a scaled-up diagonal brand logo and modernized image of a hunter making new design more dynamic. Graphic solution for both bottle and can is simple and easy to implement. Bold colors and chunky design elements appeal to the target audience and increase shelf visibility.

The idea behind this redesign is to show product's high ABV via visually recognizable firm material – corrugated metal. Corrugated metal embossing becomes the main motif for glass bottle while making it tactile and easy to hold. Graphic pattern resembling corrugated metal is transferred onto aluminum can complemented by a scaled-up diagonal brand logo and modernized image of a hunter making new design more dynamic. Graphic solution for both bottle and can is simple and easy to implement. Bold colors and chunky design elements appeal to the target audience and increase shelf visibility.

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Good  Design

Okhota Strong Beer Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Okhota Strong Beer Packaging

Great Design by Shunji Yamanaka & fuRo

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Okhota Strong Beer Packaging

Inspirational Mobility Robot Design

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Okhota Strong Beer Packaging

CanguRo Mobility Robot Image

Okhota Strong Beer Packaging

Okhota Strong Beer Packaging

Uniqa Creative Engineering

Designer of Okhota Strong Beer Packaging


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