Okhota Strong Beer Packaging

Packaging Design Award Winner.
Awarded Silver for Good Packaging Design.

Okhota Strong Beer Packaging
by Uniqa Creative Engineering

  • Awarded April 15, 2018
  • CLIENT: Uniqa Creative Engineering
  • 2.725

The idea behind this redesign is to show product's high ABV via visually recognizable firm material – corrugated metal. Corrugated metal embossing becomes the main motif for glass bottle while making it tactile and easy to hold. Graphic pattern resembling corrugated metal is transferred onto aluminum can complemented by a scaled-up diagonal brand logo and modernized image of a hunter making new design more dynamic. Graphic solution for both bottle and can is simple and easy to implement. Bold colors and chunky design elements appeal to the target audience and increase shelf visibility.

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Good  Design

Okhota Strong Beer Packaging

Good Design

Great Design by Uniqa Creative Engineering

Okhota Strong Beer Packaging

Great Design by Uniqa Creative Engineering

Inspirational Beer Packaging Design

Okhota Strong Beer Packaging

Inspirational Beer Packaging Design

Okhota Strong Beer Packaging Image

Okhota Strong Beer Packaging

Okhota Strong Beer Packaging Image

Okhota Strong Beer Packaging

Uniqa Creative Engineering

Designer of Okhota Strong Beer Packaging


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Interview with Uniqa Creative Engineering on Okhota Strong Beer Packaging

What is the main principle, idea and inspiration behind your design?
The main idea behind this design is to use material as a visual metaphor for strength. Corrugated metal is meant to communicate both the high ABV of this beer and its relation to masculinity.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main aim of this design was making the product stand out on the shelf and differentiate itself from the competitors.
Who is the target customer for his design?
The target audience for this design can be described as strong, conservative, masculine men, who like fishing, hunting and sharing a beer with friends.
What is the most unique aspect of your design?
The bright idea to show beer’s high ABV via visually recognizable and firm material – structure and pattern of corrugated metal.
What are some of the challenges you faced during the design/realization of your concept?
Execution was a real challenge as it had to be closely supervised by our technical experts.
How did you decide to submit your design to an international design competition?
We thought it could be nice to show it to the international design community as Russian designs haven't been in sight that often in the past years.

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