Packaging Design Award Winner.
Awarded for Good Packaging Design.
This is a packaging design for wafer cake filled with bean jam. The packages are designed with tatami motifs to evoke a Japanese room. They also came up with a sleeve style package design in addition to the packages. This made it possible to (1) show a traditional fireplace, a unique feature of a tea room, and (2) create tea rooms in 2-mat, 3-mat, 4.5-mat, 18-mat, and various other sizes. The backs of the packages are decorated with designs other than the tatami motif so they can be sold separately.Learn More