Miyabi Monaka wafer cake packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Miyabi Monaka wafer cake packaging
by Kazuaki Kawahara

  • Awarded April 15, 2018
  • CLIENT: Latona Marketing Inc.
  • 8.602
This is a packaging design for wafer cake filled with bean jam. The packages are designed with tatami motifs to evoke a Japanese room. They also came up with a sleeve style package design in addition to the packages. This made it possible to (1) show a traditional fireplace, a unique feature of a tea room, and (2) create tea rooms in 2-mat, 3-mat, 4.5-mat, 18-mat, and various other sizes. The backs of the packages are decorated with designs other than the tatami motif so they can be sold separately.

This is a packaging design for wafer cake filled with bean jam. The packages are designed with tatami motifs to evoke a Japanese room. They also came up with a sleeve style package design in addition to the packages. This made it possible to (1) show a traditional fireplace, a unique feature of a tea room, and (2) create tea rooms in 2-mat, 3-mat, 4.5-mat, 18-mat, and various other sizes. The backs of the packages are decorated with designs other than the tatami motif so they can be sold separately.

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Good  Design

Miyabi Monaka wafer cake packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Miyabi Monaka wafer cake packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Miyabi Monaka wafer cake packaging

Inspirational Mobility Robot Design

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Miyabi Monaka wafer cake packaging

CanguRo Mobility Robot Image

Miyabi Monaka wafer cake packaging

Miyabi Monaka wafer cake packaging

Kazuaki Kawahara

Designer of Miyabi Monaka wafer cake packaging


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