Urban Cuisine Cooking Spray

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Urban Cuisine Cooking Spray
by Ian Wallace

  • Awarded April 15, 2018
  • CLIENT: Urban Cuisine
  • 15.503
The street kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. A new original and creative emotional experience: Urban Cuisine. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.

The street kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. A new original and creative emotional experience: Urban Cuisine. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.

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Good  Design

Urban Cuisine Cooking Spray

Good Design

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Urban Cuisine Cooking Spray

Great Design by Shunji Yamanaka & fuRo

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Urban Cuisine Cooking Spray

Urban Cuisine Cooking Spray

Ian Wallace

Designer of Urban Cuisine Cooking Spray


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