Electric Campaign

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Electric Campaign
by Asbjoerk Stanly Mogensen

  • Awarded April 15, 2018
  • CLIENT: Diavelo
  • 16.786
The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time.

The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time.

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Good  Design

Electric Campaign

Good Design

Great Design by Shunji Yamanaka & fuRo

Electric Campaign

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Electric Campaign

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Electric Campaign

CanguRo Mobility Robot Image

Electric  Campaign

Electric Campaign

Asbjoerk Stanly Mogensen

Designer of Electric Campaign


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