PLANTS TRADE Concept Book and Poster

Graphic Design Award Winner.
Awarded Silver for Good Graphics and Visual Communication Design.

PLANTS TRADE Concept Book and Poster
by Tsuyoshi Omori

  • Awarded April 15, 2019
  • CLIENT: PLANTS TRADE
  • 867

PLANTS TRADE is a series of an innovative and artistic form of botanical specimens, which was developed to build a better relationship between humans and nature rather than educational materials. The Plants Trade Concept Book was prepared to help you understand this creative product. The book, designed in exactly the same size as the product, features not only nature photos but unique graphics inspired by the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.

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PLANTS TRADE Concept Book and Poster

Good Design

Great Design by Tsuyoshi Omori

PLANTS TRADE Concept Book and Poster

Great Design by Tsuyoshi Omori

Inspirational Concept Book and Poster Design

PLANTS TRADE Concept Book and Poster

Inspirational Concept Book and Poster Design

PLANTS TRADE Concept Book and Poster Image

PLANTS TRADE Concept Book and Poster

PLANTS TRADE Concept Book and Poster Image

PLANTS TRADE Concept Book and Poster

Tsuyoshi Omori

Designer of PLANTS TRADE Concept Book and Poster


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Interview with Tsuyoshi Omori on PLANTS TRADE Concept Book and Poster

What is the main principle, idea and inspiration behind your design?
I feel that all the experiences I’ve had until today serves a drop of inspiration for my design.
What are your future plans for this award winning design?
The CONCEPT BOOK is on sale on the PLANTS TRADE website http://plants-trade.com and also will be on sale at the Tokyo Art Book Fair 2019.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
I am seriously looking for shops or publishers who would like to have this concept book on their product list.
What made you design this particular type of work?
I designed this concept book because I myself was really attracted by PLANTS TRADE’s beautiful products while I thought they could do more in terms of branding and promotion.
Where there any other designs and/or designers that helped the influence the design of your work?
In designing this concept book, I was greatly influenced by Hideki Nakajima, Hideki Inaba as well as the CEO at my previous company.
Who is the target customer for his design?
The main target of this concept book is specimen collectors or those who are interested in letterpress printing.
What sets this design apart from other similar or resembling concepts?
It is extremely different from typical botanical design both in concept and expression. Additionally, by using the letterpress printing, each book varies in color and texture.
How did you come up with the name for this design? What does it mean?
We simply call it with the brand name ‘PLANTS TRADE Concept Book’.
What is the most unique aspect of your design?
I think the simplicity and artistic design are very unique in this design.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
For this design, I received a great support of Mr.Shunsuke Ikai from Albert Design who has a very high level of knowledge and technique about letterpress printing. I’m pretty sure that this work couldn’t have done without him.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
With PLANTS TRADE customers, I conducted research about why they bought the products and their satisfaction level with the products.
What are some of the challenges you faced during the design/realization of your concept?
The efforts, time and cost related to letterpress printing posed a challenge in this design project.
How did you decide to submit your design to an international design competition?
I applied for the competition because I was inspired by a Japanese designer who won an international award ( I learned that via Facebook.)
What did you learn or how did you improve yourself during the designing of this work?
I acquired know-how on the letterpress printing through designing this book.
Any other things you would like to cover that have not been covered in these questions?
Since the images cannot tell the true beauty of graphics and photography of the concept book, I really would like you to touch and feel the book by your hand.

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