Hak Hi Kong Yong An Harbor Rebranding
by Shih-Pei Huang
- Awarded April 15, 2020
- CLIENT: National Yunlin University of Science and Technology
- 13.032
The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
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