Bettina Gomez-Latus

Professional in Jewelry Design.

About Bettina Gomez-Latus

Jewelry is her passion! Bettina Gomez-Latus says, Jewelry must give pleasure and be uncomplicated. It is intended to underline the charisma and thus the personality of the wearer. She designs jewelry which adapts to the wearer and can be worn for every occasion. No matter if you wear jeans or an evening dress. Crafted precision and the highest knowledge of the materials - stones, pearls, precious metals and enamel - are a prerequisite for unique creations. The most beautiful compliment to the designer are the shining eyes of her customers when they first hold their finished piece of jewelry in their hands.

  • 4-Time Winner of Jewelry Design Award.
  • Specialized in Jewelry Design.
  • 4 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Pure Infinity Pendant

Pure Infinity Pendant

Jewelry Design

Solitaire Twisted Ring

Solitaire Twisted Ring

Jewelry Design

Marry Baroque  Wedding Rings

Marry Baroque Wedding Rings

Jewelry Design

Begola Multifunctional Bracelet

Begola Multifunctional Bracelet

Jewelry Design

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Interview with Bettina Gomez-Latus

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My passion for jewelry was born in England, Devon Totnes. When I was 14 years old, I went to a boarding school where I studied design, art, sculpture and goldsmithing. The combination of craftsmanship and design taught there has remained a fascination ever since.
Can you tell us more about your company / design studio?
My studio is a cosy, small wooden house in the rear garden, with a warm, welcoming and private atmosphere. Everyone who comes to us should feel comfortable and at ease. Nevertheless the work here is very structured. Precise craftsmanship and the highest knowledge of the materials - stones, pearls, precious metals and enamel - are a prerequisite for unique creations.
What is "design" for you?
I like the pleasure of touching good design, it must be perfect optically, tactile and functionally effective, without being produced at the expense of the environment!
What kinds of works do you like designing most?
I love to design soft, tactile and comfortable shapes which give the wearer a sense of well being.
What is your most favorite design, could you please tell more about it?
I love the flowers of BEGOLA with their wonderful colours. They can be put together to form a beautiful flower bangle and can be wrapped around the arm or neck with a matching leather band. These creations sweeten, enchant life a little every day.
What was the first thing you designed for a company?
I usually design unique pieces for my customers. The first big bracelet collection I designed was for "BEGOLA Happiness Handmade".
What is your favorite material / platform / technology?
I love precious stones and, of course, gold and silver in all their variations.
When do you feel the most creative?
Shortly after getting up with the first cup of coffee in the kitchen at the breakfast table.
Which aspects of a design do you focus more during designing?
My jewellery must always be comfortable, almost weightless so that the owner can wear it for hours on end.
What kind of emotions do you feel when you design?
I always find it very exciting to design and create something beautiful. Sometimes the design can lead me to despair as I strive my best. However, in the end, it always makes me happy.
What kind of emotions do you feel when your designs are realized?
I feel exhausted yet satisfied and find it wonderful to see the piece of jewellery in the finished form. It makes me proud when everything works out the way I planed it.
When judging a design as good or bad, which aspects do you consider first?
The haptics and colour interplay of precious stones and precious metal are often the first.
From your point of view, what are the responsibilities of a designer for society and environment?
The designer should never develop his designs at the expense of the environment and society.
How do you think the "design field" is evolving? What is the future of design?
I sincerely hope that good design retains its value for a long time becoming a focus of value for people, displacing the throw-away culture.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was held in my studio. The next exhibition is planed for the autumn.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I get the best ideas for new designs during my daily walks with our dog Nanny or evenings in the bathtub.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Clear, simple, often round, shapes reduced to the essentials. The variety of colour combinations plays an important role.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
No, the cultural heritage of my country does not affect my designs. Much more, however, the "throw away culture" and the drive for constantly new things occupies me in our country. Good design should be timeless so you do not have to try to get something new for each upcoming trend and throw the old things away.
How do you work with companies?
First and foremost, I am the creative head of the Brand "BEGOLA". When other companies come to me, I design them special lines to their liking.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
In principle, the styling language of the designer should underpin the company's philosophy. The communication between the company and the designer is, among other things, decisive for the good cooperation.
Can you talk a little about your design process?
When I get a new task, ideas explode in my head. Most of the time I think about a design until I have found the right solution. Then the sketches are drawn quickly to cement the ideas. During the phase of the prototype implementation, it is often the case that I make changes during production, until everything is 100% to my liking and perfect.
What are 5 of your favorite design items at home?
- Marcel Breuer "Wassily chair"- Computer "Apple iMac"- Nomos Watch "Tetra"- KitchenAid "Artisan"I would love to have more designer furniture or accessories, yet it is often question of means.
Can you describe a day in your life?
I am an early bird because the morning hours are mine alone while the rest of my family are still fast asleep. While drinking my first cups of coffee I prepare the packed lunch for our daughter, who I then take to school after breakfast. I then take our dog out for a walk. The fresh morning air gives me a boost for the day and I can plan and organize my todos. While out with the dog, my husband leaves the house and usually comes back home late in the evening.I am most creative in the morning. New creations are formulated in the studio or at the kitchen table: some are reworked, phone calls are made or customers come by to discuss new jewellery. During which our cat often sits next to me and watches me at work. The afternoons are devoted to being a mother again. School assignments and ferrying our daughter from A to B for sports, etc. are on the daily agenda. And again not forgetting the dog, a further round has to be taken to relax and gather new strength.In the evening, my husband and I take some time to talk about the latest projects. He is my quality control and always encourages me to reflect on the designs until they are right.Often I flee from the daily stress in our bathtub. There I reflect the day again and finally come to rest on our sofa with our cat.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Take nature as your model and do not stop until you achieve your best result. If you land in a dead end, take a break, clear your head and take up a new path.
From your perspective, what would you say are some positives and negatives of being a designer?
It is great fun to be a designer, but the downside is, you never stop designing.
What skills are most important for a designer?
The designer must be able to identify himself with the product whilst possessing the necessary knowledge of materials and techniques.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Traditionally I work with pencil and paper. The drawings are then coloured with watercolor. The subtleties are worked out with CAD, or sometimes models are trialled at the work table.
Designing can sometimes be a really time consuming task, how do you manage your time?
When I design a new piece of jewellery, the design is permanently held in my mind and I have to be careful not to neglect my other remaining duties. It is difficult not working on a design non-stop until it is finished. A work schedule can help a lot - yet, I often cannot stick to it, because I get too excited and have to carry on in order to see the finished product.
How long does it take to design an object from beginning to end?
Sometimes it goes very quickly and I need only a few hours, however sometimes it takes weeks, months or even years. There is actually no rule!
What type of design work do you enjoy the most and why?
I love to sketch and create ideas. I feel completely free and empowered during this phase of the project.
What are your future plans? What is next for you?
I would like to be known as a renowned jewellery designer and goldsmith, to have an international exhibition and to exhibit some jewellery in a museum. Above all, however, I would also like to continue our success in our jewellery brand BEGOLA and hope it will become internationally known.
Do you work as a team, or do you develop your designs yourself?
We are a small family-run business, where every one of us comments on each other’s jewellery design proposals, but I am the lead designer and the driving force behind the philosophy.
Do you have any works-in-progress being designed that you would like to talk about?
I am currently working on a new collection with a new technique and of course, colours play are a big part of it.
How can people contact you?
Telefon: +49 6171 582228; E-Mail:; Website:

Extended Interview with Bettina Gomez-Latus

Could you please tell us a bit about your design background and education?
After completing my Abitur, my focus became art, in particularly drawing and I was privileged to be a personal guest at Willi Schmidt, the State College of Fine Arts - Städelschule – Frankfurt am Main for two semesters. Shortly thereafter, I was able to begin my training as a goldsmith with the Theoretical Education at the State Art Academy in Hanau with a practical workshop experience at the Vocational Training Center of the Rhine Chamber of Commerce in Frankfurt am Main. I then spent some time in Vienna with the jewellery designer Anna Haindl, some in Munich with goldsmith master Bernhard Kiefer and finally in Frankfurt am Main with jeweller Friedrich and jeweller Hessenberg. In 1993, it was finally time to take the step into self-employment. Since then my unique pieces have been presented in several national and international exhibitions. In 2000, I opened Artemisa Galerie für Schmuck und Design GmbH in Oberursel, representing various well-known jewellery designers. After the birth of our daughter, however, I decided to close the gallery and set up a studio on our premises to allow me more time for my family.
What motivates you to design in general, why did you become a designer?
My passion for jewellery was born in England, Devon Totnes, when I was 14 years old. I went to a boarding school where I studied design, art, sculpture and goldsmithing. The combination of craftsmanship and design taught there has been a fascination for me ever since.
What do you design, what type of designs do you wish to design more of?
I work in the field of jewellery design and love to design any type of jewellery.
What should young designers do to become a design legend like you?
Young designers should above all believe in their talent, have fun at design and work a lot.
What distinguishes between a good designer and a great designer?
Knowing the latest techniques and experience, never losing a sense of creativity and originality to produce timeless pieces.
What makes a good design a really good design, how do you evaluate good design?
Good design must be functional and reduced to the essentials in its own way. Above all, it should remain current for many years and a pleasure to look at.
What is the value of good design? Why should everyone invest in good design?
Objects with good design do not have to be changed again and again. They should be made of high-quality materials and therefore durable for long years. Good design costs knowledge and time but gives great rewards.
What would you design and who would you design for if you had the time?
I always love to design jewellery. I would like to design jewellery for the famous Companies Tiffany or Cartier, or even develop jewellery for quite different brands like Coca Cola, which are currently not in the jewellery business.
What is the dream project you haven’t yet had time to realize?
I would love to continue the development of BEGOLA and the exclusive Begols (Charms) to fulfill the vision I have for them.
Who are some other design masters and legends you get inspired from?
There are many different designers who have influenced me with one or more pieces of jewellery. I could not nominate just one designer who has influenced me, as inspiration comes from the exposure to many different things.
What are your favorite designs by other designers, why do you like them?
The clamping ring from Niessing is legendary as the processing of the various precious metals amongst each other is unique.
What is your greatest design, which aspects of that design makes you think it is great?
My "infinity version" of a large facetted vermarine (green quartz) prasiolite droplet. The mount and the loop of the pendent is held by a single thin round wire. Nothing affects the beauty of the stone. The shape of the jewellery is reduced to the shape and yet wonderfully soft in shape and outstanding to wear.
How could people improve themselves to be better designers, what did you do?
I have worked constantly to strive to improve myself. I await criticism from others to ensure that I am the best I can be.
If you hadn’t become a designer, what would you have done?
This is a difficult question, because jewellery design is my passion and I cannot really imagine doing anything else. Biology interested me after my Abitur, or perhaps show business...... I could imagine having landed in a theater or film world as a stage manager.
How do you define design, what is design for you?
I like the pleasure of touching good design. It must be perfect optically and functionally effective and tactile, without being produced at the expense of the environment!
Who helped you to reach these heights, who was your biggest supporter?
My biggest supporter is my family, my husband, my mother and my daughter.
What’s your next design project, what should we expect from you in future?
I am developing new engagement rings, I do not want to tell you more. An exciting project.
What’s your ultimate goal as a designer?
To surprise people with our products and to become known all over the world.
How does design help create a better society?
Producing well designed products, without wasting the worlds resources.
What are you currently working on that you are especially excited about?
I am currently working on a very colorful series of rings, with a new technique and great gemstones.
Which design projects gave you the most satisfaction, why?
My Loop Design Series: It is wonderfully comfortable to wear....... like a feather to the owner.
When you have a new design project, where do you start?
In the morning after drinking a coffee and going for a walk with our dog.
Do you think design sets the trends or trends set the designs?
It would be nice if design sets the trends. Often however, it is the other way around.
What is the role of technology when you design?
Technology plays a very important role in my design. Without knowledge of the technology possibilities, designs could not be realized.
What is the role of the color, materials and ambient in design?
The colours of precious gemstones or enamel and the combination with the precious metal play a vital role in the design of jewellery. It is these interactions which are fundamental to the creativity of a design.
What do you wish people to ask about your design?
Actually, I just want people to wear and enjoy my jewellery with pleasure and not ask about the design.
Who is your ideal design partner? Do you believe in co-design?
Yes, I can imagine working with a timepiece, pocket or fashion designer for a project.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I do not feel famous, yet I am very happy and proud to have won my first Design prize.
What is your favorite color, place, food, season, thing and brand?
Favorite color: pink Favorite place: the kitchen table in our home Favorite food: salmon with salad Favorite season: late spring and autumn Favorite: RAL D2 card slots and the iPad from Apple Favorite Brand: BEGOLA
Please tell us a little memoir, a funny thing you had experienced as a designer?
Often while designing, our family cat "Martha", first strokes my legs, then jumps onto my lap, purrs and finally sits on my design sketches on the kitchen table. She forces me to take a break and reflect on what I am creating. She seems to have an influence on my designs.
What makes your day great as a designer, how do you motivate yourself?
The best days are the days when all in the family are healthy and happy and started the day with a smile. It is truly is inspiring!
What do you think about future; what do you see will happen in thousand years from now?
If we are lucky and humanity does not destroy everything it is living on, the world should remain a wonderful blue planet on which all life can live happily. It is unfortunately, only a great wish and deep hope!
Please tell us anything you wish your fans to know about you, your design and anything else?
Jewellery must be fun and straightforward. It is meant to convey the joy of life, to remember beautiful moments. Above all, however, it should underline the charisma and thus the personality of the wearer.

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