Seethink 山雨

Good in Graphic Design.

About Seethink 山雨

Zhu Ming, designer and creative director.Has founded and invested in three companies,including OPENS advertising company.Currently runs Seethink. Seethink is a company focuesing on branding design and product packaging design. Its team members have served many fortune 500 companies and created many famous brands and popular products.

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
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Interview with Seethink 山雨

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I was fond of graffiti painting when I was a child, and I began to learn painting at an early age. Instead of majoring in art, I chose to major in advertising (marketing). However, I have always been interested in design and believe that I can be a good designer.
Can you tell us more about your company / design studio?
Seethink is a company focuesing on branding design and product packaging design. Its team members have served many fortune 500 companies and created many famous brands and popular products. We have offices in Beijing and Taiyuan.
What is your most favorite design, could you please tell more about it?
In fact, I like too many designs, to choose a "most", it is too difficult for me. I like designs that solve problems cleverly and are beautiful or interesting at the same time.
What was the first thing you designed for a company?
The first commercial design job I did was to design a little icon in a web page.
When do you feel the most creative?
In fact, I think for a professional designer, inspiration must be obtained through methods. Good ideas come after a lot of research and preparation. So often the idea comes at the end of an agreed working day.
Which aspects of a design do you focus more during designing?
For commercial design, I pay more attention to whether it helps customers solve one or more problems, and then whether it can create a good experience, or more interesting.
What kind of emotions do you feel when you design?
Starting out with a sense of mission, of course, there are struggles and anxieties, as well as a sense of conviction.
What kind of emotions do you feel when your designs are realized?
When the design is well completed, there will be a sense of happiness as a designer, and when you use or buy your own design, it is even more enjoyable.
What makes a design successful?
Sufficient research and insight, in-depth understanding and exploration of problems. Be creative in your design.
When judging a design as good or bad, which aspects do you consider first?
The first thing is to know who you are designing for. In commercial design, the first consideration is whether the design solves the problem.
From your point of view, what are the responsibilities of a designer for society and environment?
Make life easier, make business more prosperous, make people's life more interesting.
How do you think the "design field" is evolving? What is the future of design?
I think the development of "design field" always follows the development of technology and economy. In my opinion, in a period of time in the future, the requirements for design will be more compound, and a design result is often cross-design field. Designers will be more "crossover" and will need to build expertise in two or three areas at once.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I have always felt that if I want to be a good designer, I should love life first. Life gives us creativity and inspiration. Our company has a saying, "be curious and interesting."
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
In fact, as the leader of a team, I do not emphasize personal style when doing business design projects, and I think more about what style is suitable for this project. Different styles may be our design method.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
My team partners and I are both Chinese and from the north. Our offices are now in Beijing and taiyuan. China is a vast country, and its cultural diversity and richness give us rich cultural materials. China's thousands of years of history is also a treasure. In China, where economic growth has been high in recent decades, the need for commercial design is increasingly valued. In China, your design is facing the largest user base in the world, and it is often difficult to reach a consensus. Finding the best design result is always challenging.
Can you talk a little about your design process?
The first is to have adequate communication, clear design requirements and possible problems. Then the research and insight before the design is the foundation, to identify the problem we want to solve, the design of application scenarios, the user's background, and so on. After sorting out the information, I will start the design ideas and creativity, and then I will try to present the design on paper or in the computer. However, there will be a process of proofing test and modification after the design scheme, and only after repeated polishing can I have a good design.
What skills are most important for a designer?
Insight and empathy are the ability to see details that others cannot see, and to think in the other person's shoes.
Designing can sometimes be a really time consuming task, how do you manage your time?
I am used to making time planning for tasks in advance, and each node corresponds to a specific time. Of course, scheduling is a matter of experience, and you must understand how long each task will take. Once you've done your planning, you need to finish it on time and without delay. For me, I have a weekly to-do list, and every morning I make a daily to-do list. A time list is a good choice.
What was your most important job experience?
I have been involved in the founding of three companies, and I am glad that they are still operating despite their different sizes. The experience of setting up a company and managing a company is very important to me. Managing a company enables me to better understand the confusion in the management of commercial customers, and to give Suggestions and communicate with each other from the perspective of a company manager.
What type of design work do you enjoy the most and why?
I like the whole process of brand building. From the beginning to participate in the brand image, product image, business space, and finally landing a complete brand. This kind of project tends to have a closer relationship with the client and is easy to learn from. From the design point of view, involves many sections, faces many problems, is full of challenges. And these piece can organic combination rises again, let the thought get adequately show. Once completed, there is no substitute for a sense of accomplishment.
What are your future plans? What is next for you?
The plan for the future is to try more crossover designs, and the next step is to start with space design.

Extended Interview with Seethink 山雨

Could you please tell us a bit about your design background and education?
I was fond of graffiti painting when I was a child, and I began to learn painting at an early age. Instead of majoring in art, I chose to major in advertising (marketing). However, I have always been interested in design and believe that I can be a good designer.
Did you choose to become a designer, or you were forced to become one?
I realized my talent in design very early on, so I chose to be a designer.
What do you design, what type of designs do you wish to design more of?
I prefer to do business design, design in the business to play the value.
What should young designers do to become a design legend like you?
I am still very young, but I think I have to be a lifestyle first, full of love for life and curiosity to become a legendary designer.
What distinguishes between a good designer and a great designer?
Good designers solve problems and convey beauty. There are two kinds of great designers: those who solve problems and make people happy at the same time, and those who solve problems and you don't feel that they are "designing" at all.
What makes a good design a really good design, how do you evaluate good design?
I think a good design solves a specific problem first, or raises a good problem through the design.
What is the value of good design? Why should everyone invest in good design?
I think good design makes the world a better place. Make people's life more convenient, let people enjoy the beauty, let business more prosperous... These are the values of good design. Only when everyone recognizes good design and invests in good design will there be more good designers to create good design. For the business field, design itself is an investment, design can create brand equity, make the enterprise brand, thus bringing longer term higher returns.
What would you design and who would you design for if you had the time?
If I had the time, I would want to do design for children, and they would. They are naive and imaginative, open to different designs, and working with children should be like playing games.
What is the dream project you haven’t yet had time to realize?
The business design experience and business design thinking of my team and I into a book.
What is your secret recipe of success in design, what is your secret ingredient?
If there is one secret, it is "love life" and "seriousness".
Who helped you to reach these heights, who was your biggest supporter?
My parents and my wife, who were the first to recognize my talent in design, were also my biggest supporters.
What were the obstacles you faced before becoming a design master?
I have no professional teachers. Self-study is a difficult thing.
How do you think designers should present their work?
This is a globally connected world, and publishing on the web is necessary. Of course, participating in international competitions is also very valuable.
What people expect from an esteemed designer such as yourself?
People are going to demand more from better designers, and hopefully that will translate into motivation.
What would you like to see changed in design industry in the coming years?
I hope that there will be a growing recognition of the value of design and more investment in the design industry. We hope that the protection of intellectual property rights will be better strengthened. We hope that there will be more cross-regional design projects and more cooperation among designers from different countries.
What is the role of technology when you design?
Technology is the tool of design expression, the same design concept with different technology will have different results.
Who is your ideal design partner? Do you believe in co-design?
I started working with design teams early on, and I believe in collaborative design. I want my design partner to be positive and objective.
Which books you read had the most effect on your design?
In fact, all the books I have read will have an impact on my design, and none of them are the biggest. Sometimes when I come across a project, I may look for certain books to read. Reading is like eating. You can't tell which meal made you fat.
How did you develop your skills as a master designer?
Practice in person, communication with people, reading Chinese ancients said: "reading thousands of books, Travel ten thousand miles"
How do you feel about all the awards and recognition you had, is it hard to be famous?
Awards are a beacon of where you are right now. But the joy is often short-lived. I soon need to get involved in new design projects and face new challenges. These new projects and challenges may receive more recognition.
What is your favorite color, place, food, season, thing and brand?
I like yellow because the brand color of our company is yellow. The yellow color is positive and bright. I like little things that have a little bit of history, a little bit of ethnicity, so I go to flea markets, just book stands and things like that.
What makes your day great as a designer, how do you motivate yourself?
The world is so beautiful, there are so many interesting things I haven't tried yet, the unknown and interesting things inspire me to try to live each and every day.

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