Asal Najafi

Good in Jewelry Design.

About Asal Najafi

Asal Najafi Sweden is a very new custom made jewelry brand that aims to combine the beautiful nature with imagination and creativity to design distinctive and elegant pieces of jewelry. Asal Najafi Sweden is focusing on turning the customers' dreams into reality with high-quality pearls, gems, and materials to make the customers' expectations very personalize and as unique as possible.

  • Winner of Jewelry Design Award.
  • Specialized in Jewelry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Dancing Pearls Ring

Dancing Pearls Ring

Jewelry Design


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Interview with Asal Najafi

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Actually I am an Electric Power Engineer but I always loved to customized everything for myself. On the other hand, I am a fine jewelry lover. One day, it just came to my mind, why don't I do design for myself and why not making my custom made pieces of jewelry? And that point was the beginning of my journey to the world of jewelry designing.
Can you tell us more about your company / design studio?
I just started in 2018 and I could see myself as a successful jewelry designer in the near future.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
It just comes to my mind and then I try to imagine different designs and how can I make it more unique and then I start to sketch my ideas and then try to implement it in the designing software.
From your perspective, what would you say are some positives and negatives of being a designer?
I like designing and all I see is the positive side of that. When I design something unique it means you creating something new.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Right now I am using Matrix Gemvision, Zbrush as my designing software and I use Pinterest as one of my inspiration sources.
How long does it take to design an object from beginning to end?
It really depends on the complexity of the design. I cannot say exactly how long it does take. it can vary between a day to a couple of weeks.
What type of design work do you enjoy the most and why?
Of course jewelry design and besides I enjoy interior design and garden design.
What are your future plans? What is next for you?
I am just at the beginning of this journey, and I would like to get as much as I can into it and develop my knowledge and competence.

Extended Interview with Asal Najafi

Could you please tell us a bit about your design background and education?
Actually I am an Electric Power Engineer but I always loved to customized everything for myself. On the other hand, I am a fine jewelry lover. One day, it just came to my mind, why don't I do design for myself and why not making my custom made pieces of jewelry? And that point was the beginning of my journey to the world of jewelry designing.
What motivates you to design in general, why did you become a designer?
I just started in 2018 and I could see myself as a successful jewelry designer in the near future.
How do you define design, what is design for you?
It just comes to my mind and then I try to imagine different designs and how can I make it more unique and then I start to sketch my ideas and then try to implement it in the designing software.
What are you currently working on that you are especially excited about?
I like designing and all I see is the positive side of that. When I design something unique it means you creating something new.
Where do you think the design field is headed next?
Right now I am using Matrix Gemvision, Zbrush as my designing software and I use Pinterest as one of my inspiration sources.
When you have a new design project, where do you start?
It really depends on the complexity of the design. I cannot say exactly how long it does take. it can vary between a day to a couple of weeks.
What kind of design software and equipment do you use in your work?
Of course jewelry design and besides I enjoy interior design and garden design.
What is the role of the color, materials and ambient in design?
I am just at the beginning of this journey, and I would like to get as much as I can into it and develop my knowledge and competence.

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